Research Snapshot
In order to establish where City of Choice are at the moment, Virtuoso conducted some comparative research on the best keywords for City of Choice Travel. Looking at how City of Choice Travel's website compared to two major competitors on the agreed keywords, in the Google, Google France, Google Germany, Yahoo and MSN search engines. A snapshot was created of City of Choice Travel, and where they stood on the web.
On Page SEOSearch Engine Optimisation is divided into on and off-page SEO. On page SEO involves making sure the actual web development is optimised to give the search engine spiders everything they need to understand the web content and rank it as relevant in the desired sectors. Virtuoso supplied a full breakdown of how to work the on-page SEO perfectly to reflect the keywords that City of Choice Travel needed to rank highly in. We also supplied the keywords that 'niched' the company beautifully and where it would be easier to quickly dominate a search. We demonstrated how to maximise the use of page titles, headings, content URL's, metadata tags. Meta descriptions and image summaries.
The recommendations laid out exactly how City of Choice could optimise their on-page SEO in order to achieve maximum search engine success.
Off Page SEOGetting yourself publicised on the 'net is what Off-page SEO is all about. Creating a finite and measurable campaign that results in many back-links to the City of Choice Travel site, as well as ideas for excellent and regular content update were supplied to City of Choice by the Virtuoso team. All the information on exactly HOW to create and action a strong and structured back-linking campaign was supplied with the report.