Social Networking
Virtuoso explained that, while there might be an understandable concern about social networking in such a corporate environment, there are still uses and ways that social networking can be employed to achieve internet marketing goals.
The benefits of social networking are the nature of the platform and how people relate within it, as well as the high value of the links due to the social site's popularity.
Different types of social promotion were suggested to Grindrod, to suit different parts of the business i.e. corporate business pages, CSI Facebook Groups.