The Internet; people worldwide use it to socialise, shop, bank, plan events, research, you name it you can do it all on the web. So, as you can imagine the internet has thousands if not hundreds of thousands of websites; some good and some bad. More importantly the internet has now become a competitive marketing environment.
Gone are the days when you took your company brochure and simply transposed it on to the internet in the hope of potential clients stumbling on to your website brochure. The advent of Search Engines made the internet more accessible and as something becomes more accessible it becomes more user friendly.
The 'more user friendly internet meant that anyone could have their own website and pursue their own business, personal and even spiritual goals in a virtual environment.
The virtual world is now reaching an information overload and websites needs to be closely monitored by companies in order to take advantage of the benefits a successful web presence has to offer.
In order to maximise the benefits of the internet we need to acknowledge that there are a number of key elements to look at when developing websites for our clients. There are four key factors that should be considered when creating website concepts for clients. These factors satisfy your clients needs and expectations; which ultimately means they will come back to you with more business in the future. These four key factors will be discussed in a series of articles. The first of these factors 'Embracing New Web Development Trends'
Embracing New Web Development Trends
Web development in its simplest definition is Software Development for the internet. Imagine being able to update your website yourself, without having to learn copious amounts of HTML code. This is already possible and it is offered by many good web development companies.
Lets take this a step forward; we know that a website can hold and manage a client database effectively. This means, given the right tools, one could harness that database to create solutions to additional business challenges outside the internet.
The basic concept here is using Marketing Tools Online to manage your communication, i.e: Newsletter Systems, SMS Systems and Blogs. However, take this a step further and take your client database and extend it to a company database with your staff and even your products, each entity finding their unique place in your database. This means that you could effectively use a website to:
- Manage Internal Project Work Flow
- Communicate to Staff
- Manage your Accounts - This works really well for small to medium sized businesses.
- Manage you Customer Relations Process
- Plan your day
- Sell your Products
- Conduct Research
- Generate Leads and immediately assign them to sales people to follow-up on
The list could go on forever. Embracing web development trends and keeping in touch with a strong web development company can mean that you have the ability to provide your client with Top Class internet services that could transform the way they do business.
